Mision:

“To inspire and support the journey toward more sustainable fashion habits—without compromising style, quality or individuality.”

Vision:

„Up2pia aims to become the leading reference in Europe for regenerative fashion — a place where Upstyling shapes a new fashion culture.“

Value proposition:

„At Up2pia, we guide your shift toward more sustainable fashion by redesigning garments with soul — crafting one-of-a-kind pieces for those who express their identity with style and purpose. This is what we call Upstyling.“

Up2pia Decalogue :

  1. We promote upcycling of second-hand, damaged, or “forgotten” clothes.

  2. We foster creativity in design, creating unique outfits with a story.

  3. We appreciate and enjoy open, constructive, and respectful dialogue with different opinions.

  4. We are happy and celebrate when someone joins the “Up2pia” community.

  5. We respect registered trademarks and we do NOT promote upcycling through original brands nor claim any association with them. Transformed garments keep their story but do not represent or affiliate with their original brands.

  6. We don’t speak of new or second-hand outfits — every outfit has its story; some shorter, some not so much.

  7. Designers, creators, transformers, and/or owners of the outfits are responsible for their presentation, use, and any possible commercialization. Up2pia assumes no responsibility for any related rights or implications.

  8. We are happy and celebrate when you create your own outfit and showcase it.

  9. We use Artificial Intelligence as a tool to help us improve.

  10. We support you inviting to start a dialogue with our chat assistant “CAMINO”.